I have been working with Høgtun Folkehøgskole as a marketing consultant for the last few years. Høgtun needed more people to know about their school, and they also needed students to apply. After analyzing behavior patterns through Google analytics and Hotjar we decided that I would do the following:
- Build a new website
- Create videos for each course (ongoing process)
- Create content for organic social media
- Increase the visibility on channels such as YouTube, Facebook, Instagram, Snapchat og Google search through targeted ads.
Check out Høgtun Folkehøgskole's new website.
Further down the page you can see some of the videos made for some of the courses, and some for the whole school. The videos was also made to fit social media channels with shorter versions and in 1x1 and 1x2 format.