I really believe video it’s the best way to tell a story, and make people feel something when they watch your content.

I have experience from making documentaries, commercials, social media content, inspirational and education videos.  Feel free to contact me if you have any questions, or want a non-committal price request.

I can also assist in delivering drone or underwater footage to a video project.

Be sure to check out some of my earlier videos or previous work for more examples and feedback from clients.

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My process of making a sucessfull video

The foundation of a successful video is good planning. First we need to decide a few key points:

    • Who are we making the video for? (personas)
    • Which feelings do we want the unwoke in the viewer?
    • How many videos, lengths and formats.

Creating the personas

The foundation of a successful video is good planning. First we need to decide a few key points:

    • Who are we making the video for? (personas)
    • Which feelings do we want the unwoke in the viewer?
    • How many videos, lengths and formats.

First we start of by making a personas by deciding things like: nationality, age, sex, relationship status, behaviours, interests, hobbies, education etc. The images below is a screenshot of a personas. I use the Milanote App for most of my preproduction work.

Screenshot from Milanote, showing how we work with personas.

After creating a personas we figure out how we can get our message across by deciding which shots we need, who we need to interview, which feel and music we should use, and which tempo to edit in.

The sales funnel

It is also important to decide how many versions and formats we need, in order to make the video fit perfectly to different social medias. The image below shows how we arranged the sales funnel at Ekstremsportveko in order to get people to sign up for the World championship in Kayaking. Here we made several videos suitable to different places in the sales funnel. (In this campaign I was also responsible to run the ads on social media as well)

Here is an example from one of the videos we made to fit in the top of the sales funnel. After seeing this video we made remarketing groups based on how long people had watched, and then served them longer format videos about the championship.

Here is another example from Fjord Norge about how the same video can have several different formats. The video is optimised for story formats, IG/FB feeds and YouTube and homepages. 

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Analysing the performance

We also need to know how the video is doing after it’s been published. That’s why I find it very important to analyse and monitor the videos real time performance using analytical tools. This way we can learn what works for our audience and places to improve upon next time, or make changes to the current video.

Screenshot from YouTube analytics showing how the audience retention was for one of the videos.

Camera equipment

Lastly some technical specs about the cameras and sound equipment I use. 

Previous video work